Sally was appointed Creative Director in March 2007. Prior to that she was Creative Director for BBC Drama Production and Acting Head of BBC Drama Series and Serials. While at the BBC, Sally also worked alongside Gareth Neame as his Head of Development and later with Jane Tranter in Drama Commissioning. At the BBC she developed and executive produced a range of drama output including: Hearts and Bones, Tipping the Velvet, Cambridge Spies, The Hound of the Baskervilles, Linda Green, the Legend of the Tamworth Two, Waking the Dead, Kenneth Williams: Fantabulosa!, Philip Pullman’s The Ruby in the Smoke and The Shadow in the North, William Boyd’s A Waste of Shame and BAFTA nominated Fear of Fanny. Sally was also responsible for the development of the HBO co-production, The House of Saddam.
After graduating from Goldsmith’s College having freelanced in film production, Sally joined Limelight production company as assistant to Steve Barron. Having worked as Director’s Assistant on Teenage Mutant Ninja Turtles she then worked alongside Alison Owen in their Film and Television division. Here she was production co-ordinator on Hear My Song and was promoted to Head of Television. In this role, among other shows, she executive produced the award winning Channel 4 series Teenage Health Freak and the world’s first networked 100% CGI animation series ReBoot as well as the multi-award winning Channel 4 documentary Edward VIII: The Traitor King.
On leaving Limelight, Sally joined Kudos and as Managing Director executive produced factual output as well as developing and executive producing the BAFTA nominated Chanel 4 drama series Psychos and, alongside Stephen Garrett, Sally initiated the development of Spooks.